'/%3e%3cpath%20fill-rule='evenodd'%20clip-rule='evenodd'%20d='M12%2032L36%2032L36%2036L8%2036L8%208L36%208L36%2028L16%2028L16%2016L28%2016L28%2020L20%2020L20%2024L32%2024L32%2012L12%2012L12%2032Z'%20fill='url(%23paint1_linear_524_4)'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_524_4'%20x1='-17.1525'%20y1='16.1333'%20x2='59.2874'%20y2='15.9022'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%233E71FA'/%3e%3cstop%20offset='1'%20stop-color='%2342B883'/%3e%3c/linearGradient%3e%3clinearGradient%20id='paint1_linear_524_4'%20x1='-2.91525'%20y1='18.2667'%20x2='45.7284'%20y2='18.1196'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%233E71FA'/%3e%3cstop%20offset='1'%20stop-color='%2342B883'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e)
Hi, I'm Luis.
A mission-driven product leader . I've championed tech initiatives that guard families against wire fraud in real estate, amplify transparency in mortgage lending, and open credit avenues for immigrants, steering startups from seed to Series C .
Product @ CertifID
I like to design, code, build with AI, and make dance music.
📍I live in Austin with my wife Katie, a Ceramic Artist & our 🐕 Bingley.
'%20stroke-width='0.5'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_523_7'%20x1='28.7966'%20y1='2.9'%20x2='-5.93505'%20y2='3.6'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%233E71FA'/%3e%3cstop%20offset='1'%20stop-color='%2342B883'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e)
HomeServices of America
Product Designer
Innovation Lab
2019
42,000+
agents across its brands
7
pilot brokerages in the beta roll-out
Overview
Merlin Labs is an innovation lab formed by HomeServices of America to design and build digital products for its 42,000+ real estate agents. I joined its product design team, bringing years of real estate experience to help create a platform that empowers agents with modern technology and makes buying and selling a home delightful and simple for consumers.
Key wins
- Key contributor to the platform's custom agent websites and CMS, and its Salesforce-powered CRM, transaction management, and accounting.