Hi, I'm Luis.

A mission-driven product leader  . I've championed tech initiatives that guard families against wire fraud in real estate, amplify transparency in mortgage lending, and open credit avenues for immigrants, steering startups from seed   to Series C  .

Product @ CertifID

📍I live in Austin with my wife Katie, a Ceramic Artist & our 🐕 Bingley.

Square Wave Accent Divider
Helping craft vendors find their next great market.

Archipelago

Co-founder & Developer

Side Project

2025 – now

Overview

Archipelago is a vendor-first craft market directory. We help vendors discover markets, read honest reviews from other sellers, and make data-driven decisions about where to sell their products. It's in closed alpha, gathering market data across states and major cities.

Highlights

  • An agent pipeline that discovers and enriches markets, with a hard monthly cost cap.
  • A review queue, so nothing publishes unchecked.